Miami has always loved a good headliner—and today’s hottest headliners have cannabis logos right alongside their tour riders. Around Ocean Drive and across the city, a handful of celebrity-backed brands are winning attention with real product, not just star power. One caveat up front: Florida is still a medical-only market after the 2024 adult-use measure fell short of the 60% threshold, so access is limited to qualified patients.

First up is Wiz Khalifa’s Khalifa Kush, which enjoys a deep Florida foothold through an exclusive partnership with Trulieve. The collaboration launched in 2022 and continues to surface in Miami activations and store drops, making KK one of the most recognizable celebrity lines for local patients. If someone hears “KK” at a South Beach sesh, they’re talking about this brand’s Florida-run of genetics—available at Trulieve’s Miami locations.

Then there’s Cookies—Berner’s culture-first juggernaut—which has planted roots with dedicated medical dispensaries in Miami (Bird Road) and North Miami Beach (Biscayne Boulevard). For many locals, the “Cookies blue” storefronts are a shorthand for premium genetics and a merch-meets-music vibe that fits right in with Ocean Drive nightlife. These shops are strictly for medical patients but carry the same strain-driven approach that built the brand’s global following.

Mike Tyson’s TYSON 2.0 keeps the celebrity momentum going through a statewide rollout with Verano’s MÜV dispensaries. Between buzzy edibles like “Mike Bites” and a steady cadence of flower and vape drops, the brand has proven sticky in Florida—and the boxing legend’s occasional in-store appearances haven’t hurt. Miami patients looking for the name they’ve seen everywhere from podcasts to prizefights can find it on MÜV menus.

Pro wrestling icon Ric Flair adds a flamboyant flourish with Ric Flair Drip, also distributed via MÜV under the same Verano umbrella. Fans have lined up for meet-and-greets and first looks at the “Wooo!”-branded products, which have expanded the roster of celeb offerings in the region beyond hip-hop and sports crossovers.

A newer Miami storyline is Lion Order, the purpose-driven brand tied to University of Miami alum Rohan Marley and fellow athletes. In summer 2025 the label announced an exclusive Florida home with Goldflower, with the company highlighting Miami as the flagship market and promising the state’s largest Lion Order selection. The message—culture, wellness, and community—resonates with locals who want more than a famous face on a jar.

Rounding out the watchlist is Lil Wayne’s GKUA Ultra Premium. While GKUA’s footprint has oscillated as markets shift, the brand’s artistry-forward positioning and Weezy’s long-standing Miami connection keep it top of mind whenever talk turns to celebrity cannabis and culture in South Florida. Consider this one a bellwether for how music-driven labels may surface as Florida’s rules evolve.

Bottom line: In Miami, star power gets people talking—but sustained demand comes from quality, consistency, and community presence. For now, patients can find the biggest celebrity names at established operators like Trulieve, Cookies, MÜV, and Goldflower. Everyone else is watching the policy scoreboard; if Florida opens wider, expect this A-list to get even longer.

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